Exhibitions
Advertisement campaign is an effective marketing business instrument which can serve a lot of specific tasks but should not miss the main point which consists in informing potential customers about the existence of this particular market offer, its peculiarities and advantages, and also to show the way of using this offer. There is no other way to receive profit. We provide advertisement campaigns on a turnkey basis to promote products, trademarks, brand names and the market players themselves. One of the highest achievements of “Media Post” in 2007 was the presentation of exhibition type advertisement (as a method of presenting companies on the market) as well as holding and organization of SODEX KYIV, the biggest in Europe international exhibition in the sphere of HVAC&R (sanitary ware, heating, water purifying, conditioning, etc.) which was successfully held in Kyiv with participation of the highest officials of the country. It should be noted that the exhibition was very successful despite widely promoted competitors such as «Kontraktovy yarmarok» and «Aquaterm». The next exhibition SODEX KYIV 2009 will be held next year and we will represent the organizing company in Ukraine.
The purpose of the advertisement campaign is to present a new exhibition on the Ukrainian market and attract a great number of participants and visitors. We elaborated a model for the advertising campaign which, in our opinion, embodies the idea of home comforts, warmth, harmony and a good mood. The main “symbol” of the event was a snail with emphasis on its “house” which, as any other house, cannot be built without pipes which carry water, radiators that give warmth, sanitary ware, conditioning and many other things.
We were aware of the fact that this exhibition has never been held on CIS territory before and it had serious competitors, and saw all the difficulties of promoting a new brand and attracting new visitors.
The advertising campaign used all possible media carriers such as outdoor advertisement (big boards 3x6 were displayed in Kyiv and millionaire cities to attract the target audience), radio advertisement (local and regional radio stations were involved), TV advertisement, press (specialized and business press), advertisement on the Internet; we developed a web-site in several languages where one could book tickets to the exhibition. But this is not all. We made a mailing list (direct mail by ordinary mail and by e-mail to over 6 thousand addresses) to companies and their clients that work in this sphere; we also thought out original campaigns to attract visitors and other activities.
The persons who took part in the exhibition included Deputy Ministers of Housing and Public Utilities and Regional Development, as well as 146 companies from 17 countries, and 7133 registered visitors. Those registered took part in a prize drawing, where the main prize was a trip to Spain for the whole family.
The purpose of the advertisement campaign is to present a new exhibition on the Ukrainian market and attract a great number of participants and visitors. We elaborated a model for the advertising campaign which, in our opinion, embodies the idea of home comforts, warmth, harmony and a good mood. The main “symbol” of the event was a snail with emphasis on its “house” which, as any other house, cannot be built without pipes which carry water, radiators that give warmth, sanitary ware, conditioning and many other things.
We were aware of the fact that this exhibition has never been held on CIS territory before and it had serious competitors, and saw all the difficulties of promoting a new brand and attracting new visitors.
The advertising campaign used all possible media carriers such as outdoor advertisement (big boards 3x6 were displayed in Kyiv and millionaire cities to attract the target audience), radio advertisement (local and regional radio stations were involved), TV advertisement, press (specialized and business press), advertisement on the Internet; we developed a web-site in several languages where one could book tickets to the exhibition. But this is not all. We made a mailing list (direct mail by ordinary mail and by e-mail to over 6 thousand addresses) to companies and their clients that work in this sphere; we also thought out original campaigns to attract visitors and other activities.
The persons who took part in the exhibition included Deputy Ministers of Housing and Public Utilities and Regional Development, as well as 146 companies from 17 countries, and 7133 registered visitors. Those registered took part in a prize drawing, where the main prize was a trip to Spain for the whole family.
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